Simple tactics can make your About Us page a more exciting read and your company seem more accessible, says Lorrie Thomas, aka The Marketing Therapist, a marketing strategist, educator, writer, web marketing expert and speaker, and that can ultimately drive business and increase sales. By incorporating a few strategic components, you can go beyond the yawn-inducing jargon. Fortunately, spicing it up is easier than you think. What results is a stale, unoriginal, and downright boring About page. But don't stop there, which is a mistake a lot of businesses make.
And if your company has multiple locations or does business globally, this is the perfect place to mention that information, or at least link to a page on your site that does, such as your Contact Us page.
#About us page design how to#
It's an afterthought." How to Design a Great "About Us" Page: Make the Human Connection The primary purpose of your site's About Us page is to provide information about your business and what it can deliver, so it should include the basics, such as who your company serves, how long it's been around, and its long-term goals and mission. Companies are so focused on the design of their site, their products, and how they're going to market them that they simply overlook it.
We've worked with both small businesses and Fortune 500 companies, and we spend more time consulting clients on the About Us page than any other. "It's among the first three pages consumers go to when they visit a site. "Most of our clients don't realize how much their About Us page is visited," says Thomas Harpointner, CEO of AIS Media, an award-winning marketing and interactive media agency in Atlanta. And considering that your About Us page is where the world clicks to learn about your company and the services you offer, which can mean the potential loss or gain of a customer, it deserves a little more consideration and a lot more respect. You may not be paying it much attention, but visitors to your site are. It's one of the most important elements on a company's website and also one of the most undervalued: the ubiquitous "About Us" page-that section on your site that has been collecting virtual dust because you haven't bothered to read it since, well, you first wrote it.
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