This gave him a foothold in the candy-making industry and soon took off is the very invention of the Milky Way Candy bar made at N. Mars encountered a revelation and took notice of the exploding post-war obsession with the chocolate craze that soon led him to create his very first chocolate bar- the Mar-O-Bar. He started making small but popular butter-cream candies in his very own kitchen. After much struggle between his divorce and small capital, he was nonetheless determined to drive a successful candy-making business. Sometime between 1882, the year of his birth, and 1910, Frank set off to learn as much as he could about the candy-making business in both Tacoma and Seattle. Someone who once started as a salesman for chips soon turned around to start one of the biggest well-known successful companies that lasted over 100 years later. Frank Mars was a son of a gristmill worker and started looking for various opportunities to support his young son, Forrest Mars. The backstory on the inventor of the Milky Way candy starts with a young man with a big dream. In 1926, the company was moved to Chicago Illinois and shortly thereafter, by 1929, the Milky Way bar was the best-selling candy bar in the United States. The Milky Way bar name became trademarked by Mars Inc. The idea of putting malt-flavored taste in chocolate was because of the malt that was used to create milkshakes. The idea of the invention of the Milky Way was that you could enjoy milk chocolate, often found in drink substitutes at the time, in an affordable (10 cents) delicious candy bar. The Milky Way candy bar was advertised in 1925, as having more malted milk content than a soda fountain double malted milk. It was first sold in 1924 and had over $800,000 in sales for the bar in the first year. The bars were originally wrapped by hand, as wrapping candy in the 1920s was a new phenomenon when it came to packaging and selling candy. In the very beginning, the chocolate coating was actually supplied by Hershey’s chocolate. He created a simple yet delicious hard chocolate coating around a nougat center. His very first candy bar invention was the Milky Way Candy Bar in 1923, which came in both chocolate and vanilla flavors. Mars Incorporated was created in 1911 in Tacoma, Washington. Frank Mars is the founder of the MAR-O-BAR company, better known today as Mars. In addition, other ingredients in the candy bar are corn syrup, sugar, and palm oil to make them taste sweeter. The Milky Way’s main ingredients are milk chocolate, made from sugar, cocoa butter, skim milk, and milkfat. 5.1 The Company That Makes The Milky Way Bar.
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